Who is Paul Mckenna?

Paul Mckenna is the number one hypnotherapist in the world, renowned for helping people treat their most difficult problems. Recognized by The Times of London as one of “the world’s most important modern self-help gurus,” he is the UK’s most successful non-fiction author. We have worked closely with Paul for a number of years on his Mobile Apps and Social.

Services Delivered

  • Mobile apps
  • Social media
80
Top 10 Charts Worldwide
130%
Social Engagement Up
75%
Organic Visits Up

Challenge

With a name synonymous with self-improvement and change, user-friendliness was at the forefront of our thinking when we were given the challenge of developing a new online brand strategy.  It was a new site build, with a series of Apps which needed to reflect the open, yet personal approach Paul Mckenna takes.

Strategy

We developed a complete online strategy which included a new site with organic search, social and email campaigns to drive the series of iPhone and Android Apps that we delivered (via our sister company Once Byten), reaching top 10 in the overall charts worldwide.

35-Paul-McKenna-Charlie-Clift

Results

We have developed 6 mobile apps for Paul Mckenna focusing on a range of subjects from Confidence and Sleep to Hypnotic gastric band – which hit number 1 on the UK app store. We have also helped Paul to achieve ultimate Social success, with us tripling his most shared post and increasing his engagement by 4 times.

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