Who Are The Homebuilding & Renovating Show?

The Homebuilding & Renovating Show is ran by Centaur Media in conjunction with their magazines. The biggest shows of their kind in the UK, there are seven shows throughout the year, each with exhibitors, free classes and seminars from industry experts, helping people make their property dreams a reality.

Services Delivered

We were tasked with increasing the number of tickets purchased for the shows online through Paid Search.

5%
Click Through Rate On Non-branded Ads
3,000 +
New Visits To The Site Per Show
51%
Conversion Rate for Somerset Show

Challenge

With free show tickets available from so many sources, our biggest challenge was to ensure that the ads for paid tickets were seen first, for new visitors to the show.

Strategy

We used a combined strategy of targeting those that may be familiar with the show and targeting completely new visitors who were looking for advice on building and extending their dream home.

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Results

Our targeted Paid search campaigns generated an additional 3,000+ visits to the site for each show and resulted in a 51% conversion rate for the Somerset show. The average cost per ticket sale was lower than other marketing channels, resulting in a higher ROI for the shows

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