Why is mobile optimisation vital for your website?

An estimated 1.2 billion people are accessing the web from a mobile device, with statistics showing that 80% of all internet users use a smartphone.

Mobiles have become integrated into our daily routines, with more people spending more time on their smartphones. Not having an optimised mobile site is essentially like having a closed business. Users want a trouble-free browsing experience that can deliver helpful and relevant content.

Consumers are becoming digital natives and mobile users are facilitating the new wave in economic growth. A poorly optimised site can create a huge risk for your business, it turns mobile visitors away and ultimately results in a loss of revenue. You need to analyse how your customers are engaging with your site to help you to implement a responsive mobile design.


Mobile Users Behave Differently

People behave differently across their separate devices. The key principle for mobile users is to retrieve information quickly, which is why mobile users consume a lot more visual data. This factor is dependant on page speed, research illustrates that 57% of mobile users are likely to abandon a website if it takes longer than 3 seconds to load. Users expect quick results with the ability to navigate easily throughout the mobile site.  

A smooth running site can aid in the consumer decision making process, as recent reports suggest that mobile purchases are often a result of impulse buying. Therefore concluding that optimising a responsive checkout design can help to drive purchases, as 30% of consumers are likely to withdraw their transaction if the checkout is not accurately optimised for mobile.  


Social Media Benefits

Linking your social media accounts to your mobile responsive site can help to increase consumer engagement and improve incoming traffic. There are currently over 2.3 billion active social media users, with more users accessing their social accounts from their mobile device than on a computer. A mobile website gets consumers sharing more information and links, users are more likely to express their thoughts or share their current location. Social media is growing year on year with most engagement carried out on a mobile device, businesses need to design a site that consumers can easily interact with.


Google supports mobile responsive sites

On April 21, 2015, Google released a mobile-friendly ranking algorithm that boosts mobile friendly pages in Google search results. The update was created to provide users with better quality search results on their mobile device. A responsive web design can help to increase your company’s online visibility as Google will favour your business over mobile sites that are non responsive. This will allow you to have a strategic advantage over competitors and help to strengthen your brand’s SEO.

Optimising your website for mobile users is primarily designing a site that helps your users to complete their tasks and objectives with minimal disruption. You should focus on creating a consistent brand interface as incorporating the same branding elements will promote your consumers familiarity. If you would like to find out more information regarding optimisation and how to improve your website for mobile, get in touch with us today.