It’s mid-July, so naturally everyone is thinking about summer holidays and this is particularly true here at Rice Media, as we have just won the digital marketing account for Co-op Holidays.

Lichfield-based Co-op Holidays, which has been offering package holidays, city breaks, cruises and flights since the middle of this Century has appointed us to implement consistent online marketing activity across a number of digital platforms.

The travel agency is part of the Midlands Co-operative Society and has high street branches throughout the UK.

We’re now managing the organic search engine optimisation and cost per click on www.co-opholidays.co.uk, as well as repositioning their Twitter and Facebook offerings.

We’ll also be using advanced analytics to deliver accurate measurements of return on investment across all platforms.

Obviously we’re thrilled that Co-op Holidays picked us because of our experience and proven ability to achieve great results in the ever-expanding digital arena, where we have worked with big brands such as Superdry, Aviva Insurance and ITV Drama.

We’re really looking forward to working with Co-op Holidays, almost as much as actually going on holiday!