Monthly Round-Up: 10 Things That Happened in Digital Marketing in May
On-Page SEO: Anatomy of a Perfectly Optimised Page
Brian Dean is a big name in the SEO industry and it is easy to see why – he is the fountain of youth when it comes to knowledge about excellent SEO. In May, we see a fantastic infographic published on his site, Backlinko, that helps have better on-page optimisation.
Why Should You Be Using Schema Markup?
Helping to make your website more user-friendly, rank better and drive traffic to your site. Find out why you need to use Schema Markup on your website and how it will impact your business.
Google Search Console now lets you Group Your Sites Together With Property Sets
It has been something SEOs have been after for some time and now it’s finally happening. This month, we see Google Search Console allows you to group your sites in sets and will allow users to gather data more quickly.
Google’s Expanded Text Ad Beta Goes Live
Are you a PPC manager who is constantly struggling with writing ad copy that sells whilst within the character limits? Well, you’re in luck as Google is testing extended ad texts for Adwords. This would mean more characters for headlines and descriptions for more detailed ads.
15 Essential SEO Tools Every Business Should be Using
When you’re trying to optimise your own website for better SEO, it is difficult to know which are the best tools to use…until now! Check out our ultimate list of SEO tools that every business should be using.
Adobe Debuts Spark – a suite of Mobile and Web tools that let anyone create visual content
Creating eye-catching and shareable content is now easier as Adobe has launched a new suite of apps. Called Adobe Sparks, it is designed for creating visual content; ideal for social media, web stories, and animated videos. A must-have for content marketers and social media managers, check out Adobe Sparks.
How to Publish Content on Apple News: A Step-by-Step Guide
As a new way of getting your brand or business more coverage and outreach, Social Media Examiner has put out a thorough guide to publishing your content on Apple News. A fantastic medium to bring your brand to a whole new audience, this is a must-read.
Oreo’s Secret Recipe for eCommerce
A fantastic piece, this Inc. article has Global eCommerce Director Neil Ackerman discussing maximizing the customer’s online experience and how digital teams innovate to beat competitors. From the ROI of influencer marketing to what he’s learned about ecommerce since landing his job at Mondelez International, this article will give you plenty to think about when it comes to online shopping and conversion rate optimisation.
10 of the Best Brands on Twitter (and why they’re so successful)
Social media is difficult to get right and when it goes wrong, it spreads. An analogy I like to use to describe social media is a conversation with another person, in a crowded room, with megaphones. It is difficult to get right. That’s why this Hubspot blog is great – as it shows 10 brands that are dominating social media and explains why.
All the Adwords & Google Analytics Changes Announced Today at Google Performance Summit
Besides expanding Adwords texts, that is not the only piece of news this month. Google has announced changes to Adwords with its new interface and features as well as changes to Google Analytics at their annual summit. If you read one article from this month’s round-up, you must read this one.