Search Performance Marketing Blog

How to Optimise Your Website for Mobile Search

We all know that mobile browsing has been a big deal for some time, afterall how much of your searching do you personally do from a smartphone or tablet? Chances are, it’s a fair bit, and so you’re likely to have come across sites which aren’t optimised for mobile...

10 questions to ask a potential SEO agency

There’s no doubt that SEO can be a bit baffling at times, particularly if you’re unfamiliar with the terminology. Even if you consider yourself reasonably search savvy, the demands of your business may leave you with little to no time to develop and implement an...

How to get the most from your content marketing

We all know that there’s an awful lot of content out there already, so how can you help yours to stand out from the crowd? It’s a sad fact that good quality content doesn’t get rewarded simply for being good quality, there are many other factors involved, and hoops...

4 Clear Signs of Lazy SEO

With more businesses going online every day, lazy SEO just doesn’t cut it anymore. If your website isn’t optimised correctly, you’ll be missing out on a lot of free traffic from search engines, and risk being overtaken by your competitors. After auditing hundreds of...

Why Video Marketing is the Next Big Thing

What was the last piece of digital content that you found truly engaging? Chances are, it was a video, but why does this format strike such a chord with users? Quite simply, it’s because it’s easier to get a strong and memorable message across in a short time frame in...

How to Write Better Content

Know your audience Traditional forms of marketing just aren’t enough anymore, and they haven’t been for some time. Customers are far more savvy than they used to be, and with so much online information at their disposal they will no longer buy into your three word...

Why You Need Online Customer Reviews in 2015

When it comes to buying products or services, customers have always been influenced by the opinion of others, but whereas word of mouth only reaches a handful of people, now online reviews can reach millions of potential customers. 90% of consumers say they would...

Our Predictions for SEO in 2015

The last two years have seen some dramatic changes for SEO.  The landscape is very different as a result, and we’ve become an adaptable bunch thanks to major Google updates, and the decline of ‘blackhat’ SEO. In 2014 there were an estimated 13 updates to Google’s...

How storytelling can help your brand

Like it or not, storytelling has never been more important as a B2C marketing tool. You will have seen for yourself how brands have built a mass following based around their storytelling campaigns, and the success and reach of these stories has led brands to repeat...

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