Search Performance Marketing Blog

3 Takeaways From London SEJ Summit 2015

Search Engine Journal & Searchmetrics recently held their first ever event outside of the USA and we were lucky enough to be part of the 200 people invited to attend. Focusing on all areas of online marketing, the London SEJ Summit 2015 had an excellent panel of...

The Art Of Link Building In 2015

Google’s guidelines are constantly evolving and the best SEO practices are changing with them, although what we do know is that the importance of links has not changed. Although changes have occurred in recent years, it was previously known that the “best practice”...

Are Keywords Still Important in SEO?

There’s no doubt that the SEO landscape has changed beyond all recognition over the last decade. Back in the days when Google was much easier to please, keywords were vital to a campaign, all websites had to do was put them in their content and URLs to be rewarded and...

How to use the latest updates in Google Analytics

Google Analytics is an essential tool for any website owner. It measures, and analyses, all traffic data relating to your site, and gives a great insight into your users’ experiences. If you’re already using Google Analytics to monitor your website (and if you’re not...

How to Optimise Your Website for Mobile Search

We all know that mobile browsing has been a big deal for some time, afterall how much of your searching do you personally do from a smartphone or tablet? Chances are, it’s a fair bit, and so you’re likely to have come across sites which aren’t optimised for mobile...

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