Search Performance Marketing Blog

5 Content Marketing Lessons From Mad Men

Mad Men, the award winning AMC drama, depicts admen and marketing in a glamorous and romantic light but what does this have to say about Content Marketing that’s relevant and useful to your business? Can this drama set in 1960s America be relevant to businesses today?...

What is Digital PR? And 3 Misconceptions

“What Is Digital PR?” Is something I’m asked almost every other day by prospective clients and it’s a fair question. It is not something I can sum up in two or three sentences, so consider this blog post as my way of officially setting the record straight to current...

3 Ways To Define Your Audience

Defining your audience is a crucial aspect of your company’s marketing and vital to any Lead Nurturing strategy, but making sure you have targeted the right potential customer can be a long and strenuous process, although it doesn’t need to be. We are going to run...

The 5 Do’s and Don’ts of Digital PR

Digital PR is an evolution of traditional PR practices and concepts, adapting them for a new digital landscape. With newspapers and media going online, PR can’t afford to be left behind but in this new almost uncharted digital landscape, how do you know you’re going...

The 10 Commandments of Content Marketing

There are endless articles discussing content marketing and how to be better at it. The truth of the matter, most of these articles are simply repeating the same points over the other. You don’t need this. That’s why we’ve put together our 10 Commandments to Content...

5 Signs you need an SEO Agency

The world of SEO is ever changing, making it difficult for business owners and managers to stay on top of industry changes and Google algorithm updates. With time and resource being the main pain points, it’s easy to ignore the real reasons behind traffic drops...

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